Omuchina Omuchina Yang Chao Yawangudde engule ya Design Award Ku Oscar IF

Nga March 9th, omukolo gw’okugaba engule ya iF Awards mu nsi yonna gwabadde ku BMW Welt mu kibuga Munich ekya Germany. Omuchina omukubi w’ebifaananyi Yang Chao yawangula engule za iF 3 era yayitiddwa okwetaba ku mukolo gw’okugaba engule mu kibuga Munich.

Engule ya iF, German Red Dot Award ne IDEA Award nazo zimanyiddwa nga engule ssatu enkulu mu nsi yonna ez’okukola dizayini. Mu kiseera kye kimu, engule ya iF era emanyiddwa nga "Oscar of the design community." Buno bwe buwanguzi bwa Yang Chao oluvannyuma lw’okuwangula engule ya Red Dot Award mu 2016. Ekirabo ekinene eky’oku ntikko mu nsi yonna kyaddamu okuwangula.

Emirimu esatu egyawangudde engule ya iF ye: "China Says - Jingdezhen porcelain said" okukola ebitabo, "a Bodhi Temple" brand image design, "WOWTAO ceramic technology" brand image design.

Yang Chao mukugu mu kunoonyereza ku nteekateeka y’ensi yonna ey’okutambuza ebifaananyi eby’ebintu by’Abachina. Okuva mu 2007, Jingdezhen Ceramic Culture ebadde ekuŋŋaanyizibwa. Akung’aanyizza emirimu mingi egy’ebyemikono n’okukola dizayini egyekuusa ku nsonga eno. Emirimu gino gibadde gimanyiddwa mu nsi yonna mu kukola dizayini era ne giwangudde engule nnyingi. Mpola mpola afuuka omukugu mu kukola dizayini ow’amaanyi mu nsi yonna. Yang Chao, abadde agenda mu maaso n’okunoonyereza ku kwolesebwa kwa dizayini okusinga okw’omulembe ng’ayita mu pulojekiti za dizayini ez’omugaso, yeewaddeyo okwanjula ebintu by’obuwangwa bw’Abachina eri ensi ng’ayita mu nteekateeka y’empuliziganya ey’okulaba ey’ensi yonna.

Engule za iF kikulu nnyo okusiimibwa ekibiina ky’ensi yonna eky’okukola dizayini eri abakola dizayini ne dizayini y’Abachina. Ku mukolo gw’okugaba engule ya iF omwaka guno, BMW, Audi, Porsche, Xiaomi, Gree, Lycra n’amakampuni amalala ag’ensi yonna n’ebitongole bya dizayini biwangudde ebirabo olw’emirimu gyabwe egikiikirira enteekateeka za dizayini ezisembyeyo. Nga engule y’ensi yonna ey’okukola dizayini eyesigamiziddwa ku makolero amangi, ekika-, engule ya iF Design Award eya 2018 yasikiriza abantu 6402 okuva mu mawanga 54 okwetoloola ensi yonna. Ebikolwa eby’enjawulo era ebitali bimu byokka bye bisobola okwawukana mu bikolwa ebisukka mu 6,000.

Oluvannyuma lw’okuwangula engule eno, ekifaananyi kya Yang Chao kyawangula screen ya NASDAQ ku Times Square mu New York. Ng'omu China eyasooka okuyingira ku lutimbe olunene olwa Nasdaq, yawangula engule ya "World's Highest Design Award" ne "the world's first screen". "Eddoboozi lya "China Design" lyafulumiziddwa eri ensi yonna."

New York Times Square, ng’ekifo ekikulu eky’ebyobusuubuzi ekisinga okunoonyezebwa mu nsi yonna, kisikiriza bakasitoma n’abalambuzi enkumi n’enkumi buli lunaku, era kifo kya bizinensi n’ebyobuwangwa ekituufu mu nsi yonna. Nga ekifo ekikulu ku Times Square, Nasdaq Big Screen erina obuyinza bungi. Kkampuni z’omunda ez’oku ntikko ezikiikirirwa Alibaba, Tencent, Baidu, ne Jingdong zonna zaakozesa olutimbe luno ng’eddirisa eri ensi. "Okuwulikika". Ekifaananyi-ekiwangula engule-ekya Yang Chao kyafulumiziddwa ku Nasdaq Big Screen. Gwali mulundi gwaffe ogusoose China "okuwulikika" ensi okuva mu ndowooza ya dizayini y'Abachina, era n'esaasaanya "ebintu eby'Abachina" ne "Ebikoleddwa mu China".

Yang Chao Enyanjula:

Omukubi w’ebifaananyi omututumufu, Associate Professor w’essomero ly’ebyemikono mu kukola dizayini, Zhejiang Communication Institute, Creative Director wa ichina1, Dayirekita wa Ceramic Packaging Design wa Jingdezhen Spring Tao, Ph.D. mu Design mu Yunivasite ya Finland Aalto. Okuva mu 2013 okutuuka mu 2014, yaweebwa sikaala y’omuyimbi eya Girimaani DAAD okusoma mu Brunswick Academy of Fine Arts. 2016 International Critics of the Political Exhibition of Poland, Auschwitz (The First Chinese Jury), International Critics of the International Design Award, A Design Award, Italy, 2015, 2016. Omulimu gwe ogw’okukola dizayini guwangudde abayizi abasoba mu 120 mu ggwanga n’ensi yonna engule za dizayini omuli n’ekirabo kya German Red Dot Design Award, iF Engule, engule ya Yitale eya A Design Grand Prize, ne Los Angeles IDA Design Award.